Under a minute. Every cut on the beat.
One editor. Every format.
Same footage, different job. Each platform gets its own frame, pacing and caption rules, not a crop of the last one.
4:54:5 · 1080 × 1350 · 30 fps · captions burned in
UGC Ads
Ads that don't look like ads. Hook in the first second, proof in the middle, one clear ask at the end.
- 3 hook variations per concept
- Testimonial and problem-solution cuts
- Burned-in captions sized for mute autoplay
- Cut-downs for 9:16 and 1:1
9:169:16 · 1080 × 1920 · TikTok / Reels / Shorts safe zones
Short-Form
Fast pacing, kinetic captions and sound design that does half the storytelling.
- Pattern interrupts every 2–3 seconds
- Word-timed kinetic captions
- SFX and music cut to the picture
- Platform safe-zone checks
16:916:9 · 3840 × 2160 / 1920 × 1080 · chapters · end screen
Long-Form
YouTube videos paced for retention: tight opens, no dead air, a reason to stay in every chapter.
- Cold open built from the best moment
- Jump-cut tightening and B-roll
- Lower thirds and callouts
- Chapters and end-screen space
16:916:9 · 1920 × 1080 · cut on the beat · logo end card
Brand Films
Launch films and commercials built around one line, with every cut, title and logo move landing on the music.
- One-line concept to beat map
- Kinetic type and location tags
- Logo animation and end card
- Cut-downs for 9:16 and 1:1
9:169:16 · 1080 × 1920 · voiceover-led · template-ready
Faceless / Ranking
Ranking, compilation and explainer channels, built as a repeatable format so episode 40 is as sharp as episode 1.
- Series template and style guide
- Voiceover, captions and rank graphics
- Batch production
- Titles and thumbnail frames
1:11:1 · 1080 × 1080 · kinetic type · animated callouts
Motion Graphics
Kinetic typography, animated infographics and callouts that explain faster than a voiceover can.
- Kinetic type and title cards
- Animated data and infographics
- Logo and end-card animation
- Reusable motion templates
16:916:9 · Rec.709 · −14 LUFS · true peak −1 dBTP
Color & Sound
The finish that makes cheap footage look and sound expensive.
- Color correction and look grading
- Shot matching across cameras
- Dialogue cleanup and ducking
- Loudness mastered per platform
Same frame. Different video.
Drag the line. On the left, the shot as it arrived. On the right, the frame that went out.
RAWEDITDXB Culture — the turn: “what most people get wrong”
What the edit added
- 01House grade: warm highlight lift, cool shadows, +8% saturation
- 02Slow punch-in, 1.20× to 1.25× across the shot, framed on her face
- 03Chapter tag “THE NUANCE” on the turn line
- 04Kinetic caption: PEOPLE, on the spoken word
- 05🤔 stamped on the beat, kept off her face
RAWEDITKoobita — rank 3, Sandstone Fin
What the edit added
- 01Realism grade: highlights pulled in, lifted blacks, vignette, real grain
- 02Title bar with colour-keyed words
- 03Gap-to-edge meter ticking down to 1 ft
- 04Heat-scale rank board, safe green to insane red
- 05Reaction emoji stamped on the beat
I edit for retention, not decoration.
Every beat of this Short is a decision. These are the actual ones, read from the edit’s own build files: the cut list, the word-timed voiceover and all 70 sound cues.
- Runtime
- 42 s
- Shots
- 22
- Sound cues
- 70
- Title cards
- 5
- Mix
- −14 LUFS
Shaded: the first three seconds, where the swipe is decided.
00:00:00:00 · HOOK
Cold open, no intro
“The meeting ended at 6.” On the boss, on a whoosh and a clack, with a white flash on frame one. The first second is already the story.
All 13 decisions
Footage: real Pexels stock, cropped to 9:16 around each subject and lifted out of flat log with a conform pass built for this video. Shop signs were reframed out of shot rather than blurred. Mix: voice first, music sidechain-ducked under it, two-pass loudnorm to −14 LUFS and −1.4 dBTP.